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The Ordinary , DECIEM's flagship brand, has revolutionized the skincare industry with its "Clinical Integrity" approach. Its proposition is based on offering effective and transparent skincare technologies, focusing on the purity of active ingredients and straightforward formulations at accessible prices.
The architecture of their products is organized into functional categories that allow for personalized routines based on specific skin goals:
Understanding the scientific terminology of these treatments is key to designing an advanced skincare routine. The following breakdown makes it easier to identify the function of each active ingredient and choose the right solution based on your dermatological needs: from controlling excess sebum to deep hydration or improving skin texture.
| Main asset | Category | Main objective | Recommended use |
|---|---|---|---|
| Niacinamide 10% + Zinc 1% | Vitamins | Sebum control and pore appearance | Morning and night |
| Hyaluronic Acid 2% + B5 | Hydration | Multi-layer hydration and skin barrier reinforcement | Morning and night |
| Caffeine Solution 5% + EGCG | Eye contour | Improve the appearance of dark circles and bags under the eyes. | Morning and night |
| Multi-Peptide + HA | Peptides | Improve overall signs of aging | Morning and night |
| Retinol 1% in Squalane | Retinoid | Wrinkles, uneven texture, and cell renewal | Night only |
| AHA 30% + BHA 2% Peeling Solution | Chemical exfoliant | Improve skin texture and radiance | Night (max. 10 minutes) |
One of the biggest challenges when using The Ordinary treatments is the correct combination of active ingredients. Following the proper order helps avoid irritation and maximize the effectiveness of each formula.
The general rule is to apply the lighter texture or water-based formulas first and finish with the denser ones.
Some active ingredients should not be used in the same routine to avoid irritation or reduced effectiveness: