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Transform your blonde by eliminating coppery tones and turning it into a cooler, brighter blonde.
Violet Crush Shampoo gradually neutralizes unwanted yellow and orange tones, helping you say goodbye to brassiness and restore your best blonde—cleaner and brighter—between salon visits. Its moisturizing formula, with crushed violet pigments and Pro-Vitamin B5, gently cleanses without drying or stripping color, restoring a cooler, brighter-looking blonde wash after wash.
Suitable for natural blonde, dyed blonde, platinum, and lightened brown hair, it's safe for color-treated hair. Its AuraBoost fragrance envelops hair in an invigorating scent that elevates the user experience with every application.
Vegan formula, without ingredients of animal origin.
Silicone-free.