Active promotions
Don't miss it...
OUR UNIVERSES
Enjoy and explore the themed experiences created for those who are looking for something more

Paradigme, the new men's fragrance by Prada. A fragrance that breaks with tradition by asking: what if there were another way? A question that invites experimentation and opens new perspectives. Paradigme Eau de Parfum speaks of sophistication and avant-garde in a surprising men's fragrance with hints of amber wood. A new paradigm for all the senses, between enveloping warmth and stimulating freshness. The warm sensuality of amber woods intertwines with a green Bourbon Geranium, enhanced by a heart of Calabrian Bergamot that blends to form a unique aroma. The Paradigme bottle arouses curiosity. An architectural silhouette of complete elegance and an avant-garde statement represented by the charismatic Prada triangle. A lacquered bottle in an intense and seductive gradation that takes us from black to green, the iconic color of the house.
The fragrance intensifies with body heat. Apply it to the creases of your knees and elbows for a more intense and long-lasting scent. If you apply the fragrance to your wrists, be sure to reapply it after washing your hands, as this tends to remove the scent. After applying the fragrance, avoid rubbing or dabbing your skin. This breaks down the fragrance and causes it to fade more quickly.