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OUR UNIVERSES
Enjoy and explore the themed experiences created for those who are looking for something more
Discover L'Eau Pure, the new and colorful Eau de Parfum inspired by the poetic vision of the Maison's founder, Kenzo Takada: "Water has no color. That's why I wanted it to be full of colors. Full of fruits, flowers, freshness and happiness."
CONTRASTING HARMONIES
L'Eau Pure, an Eau de Parfum for everyone, is fresh and intense, delicately pure and profoundly contrasting . At the heart of this creation, the most powerful aquatic molecule in perfumery, Aquozone®*, releases crystalline notes with an exceptionally long-lasting trail. The invigorating freshness of Italian mandarin and lemon blends harmoniously with the calming softness of Provençal white lavender. Enriched with musk and Australian sandalwood, L'Eau Pure exudes an enveloping and sensual depth.
OUR COMMITMENT TO A MORE RESPONSIBLE PERFUME
L'Eau Pure has been designed to be the most environmentally friendly fragrance possible. Made with 91% naturally derived ingredients**, its refined, minimalist bottle is a modern take on the purity of a drop of water. Crafted entirely from glass***, of which 15% is recycled, the bottle is reusable. The packaging is made from responsibly sourced paper, reflecting KENZO Parfums' commitment to a more beautiful world.
OUR ACTION FOR THE OCEAN
Corals cover less than 1% of our oceans' surface, yet they are home to 25% of marine biodiversity. Coral reefs play a vital role in the health of our oceans, which produce 50% of the air we breathe. KENZO Parfums supports the Coral Gardeners in their mission to restore coral ecosystems, particularly through sales of L'Eau Pure. United in their purpose, they work to return our oceans to their former vibrant splendor.