Gucci GUCCI BLOOM

THE NEW GUCCI FLOWER

GUCCI BLOOM by Gucci is an "Eau de Parfum" for women with totally floral notes. The brand's first perfume under the direction of Alessandro Michele, who wanted to take a different direction in the history of the brand, creating an scent that exalts the beauty, freedom and diversity of today's woman.

This fragrance was created in 2017 under the supervision of Alberto Morillas, already known by the brand as all his creations become a success. With GUCCI BLOOM, a more naïve vision of life is shown, and woman is compared to a field of flowers blooming in freedom, under the delicate rays of the sun, enveloped by a breeze of fresh and pure air.

We are before a perfume that flees sensuality and seduction, contrarily, it does not seek to please others, but to please itself and elevate feminine beauty beyond the physical: its goal is to captivate the mind. A scent for all those girls seeking a different essence, an individual and close to the couple that flirtatious and romantic.

A DREAM GARDEN. Its olfactory pyramid is based on a vibrant floral combination: tuberose, sambac jasmine, honeysuckle, piscuala and lily, are just some of the most remarkable notes, which together with accords of vanilla create a unique aromatic seal, powdered and magical.

FREE WOMEN. Is there an act that expresses greater freedom and purity than flowering? The obvious answer is no. Therefore Gucci, a brand known for its support for equality, has chosen this symbol to publicize its perfume.

ROMANTIC AND OPTIMISTIC, this is the GUCCI BLOOM woman, a girl who believes in herself and flees from artifices and impositions, with very open vision of life, as long as change is about inner growth. A woman who always sees the light at the end of the tunnel, and runs towards it in search of absolute happiness.